Book a free class
A visitor sees the next class counting down, picks a time on the schedule board, and books. The owner confirms it and hands the first-timer to a trained coach.
A digital preview for HEW, by Sea Grape Labs
You built an impressive business. Imagine the digital side built the same way.
HEW has been building strong minds and strong bodies in Jupiter since 2008, and a 45-minute class has to feel like HEW at every location. This preview shows two things built around that: a redesigned Jupiter website that books free classes, and a training academy that teaches every new coach the HEW standard the same way everywhere.
Everything here runs in your browser with clearly labeled sample data. Nothing is live, nothing is sent, and nothing about HEW’s current systems has been touched.
From first visit to floor-ready coach.
A new member finds HEW and books a class. The coach who greets them was trained in the academy. The owner and HQ see all of it. Each step is clickable and the pieces talk to each other.
1The new Jupiter website
HEW’s own photos and words, a live next-class clock, the real schedule as a board, and free class booking.
Open the website →
2A new coach’s home
One clear next lesson, a floor-ready meter, required updates from HQ, and replies from the head coach.
Open coach home →
3Learn a movement
The kettlebell swing from more than one coach, chapters for faults and scaling, a knowledge check, and Ask HEW.
Open a lesson →
4The owner signs off
Sign-offs with a short checklist, coach questions with what the assistant said, and the whole team’s progress.
Open the owner view →
5HQ keeps every location aligned
Publish a changed standard to every coach at once, approve assistant answers, and see completion by location.
Open HQ →
Four guided scenarios, about a minute each.
Pick one and a small guide follows you through the pages, pointing at the control to use and showing what changes on the other side.
A new coach’s first week
Watch the swing from two coaches, pass the check, request the in-person sign-off, approve it as the owner, and watch the coach’s meter move.
Answer a coach without the owner
Ask HEW answers from approved material with a timestamp, refuses to guess on pain or injury, and turns the owner’s reply into an answer for everyone.
Roll out a change to every location
HQ updates a coaching standard once. Every coach sees it, owners nudge the stragglers, HQ sees completion everywhere.
You run HEW. I’ll handle the digital side.
You don’t need to become a web developer, SEO expert, AI expert or software developer. You already have a business to run.
You tell me how HEW works. I build the technology around it.Discovery first. Decisions about what to connect or replace come after we understand how coaches are trained today, not before.
Built on a platform that already runs.This academy is modeled on the online school I built and run for my own dog training company: video lessons, lessons that open in order, an AI helper limited to approved material, and native phone apps.
Built around how HEW trains
- Nothing here assumes a tool you use today has to go.
- Your coaches film the lessons; HQ decides the standards and the wording.
- Where training works today, we keep it. Where it depends on one person remembering, we build it in.
What a real build adds
- Private sign-in for every coach, owner and HQ, with each location seeing only its own team.
- HEW’s own videos on private hosting, playable only inside the academy.
- Real invites, reminders and update notices by email or text, and an iPhone and Android app if you want one.
What works in this preview, and what is simulated.
Works right now
- Website uses HEW’s own photos, wording, testimonials and Jupiter class times. The next-class clock runs on Jupiter time, the schedule board shows today, and free class booking creates a sample lead on the owner dashboard.
- Coach home shows the next lesson, the learning path with lessons that open in order, the floor-ready meter, required updates and head coach replies.
- Lessons have a sample player with chapters, a coach dropdown, cues, faults, scaling, private notes, a knowledge check, Mark complete and in-person sign-off requests.
- Ask HEW answers from the sample lessons the coach has reached, never later ones, links to the right timestamp, and sends pain or injury questions to the head coach.
- Location owner approves sign-offs with a checklist, answers questions, adds new hires, nudges the team and opens anyone’s path.
- HQ publishes required updates, approves assistant answers and pastes Vimeo IDs to add a coach’s videos.
- Reset demo in the top bar restores the original sample data.
Simulated for the demo
- There are no real videos yet. The player is a stand-in with real chapters and timing; HEW’s own footage goes there.
- Coaches, team members, progress, dates, location figures and coaching wording are sample data, labeled as such. HQ replaces the wording with HEW’s own standards.
- Ask HEW here is a simple local matcher over the sample lessons. The real one is an AI assistant limited to HEW-approved material.
- No emails, texts, invites or reminders are sent. There are no logins; this demo storage is not security.
- Website bookings stay in this browser. A real build connects to HEW’s class booking system and sends the confirmations.
What comes straight from HEW
The logo, colors, photos, website wording, member testimonials, class times and contact details are HEW Jupiter’s own, from hewfitness.com. Academy content is a sample for discussion.
Roles it covers
Coaches in training, head coaches, location owners, front desk staff and HQ. More paths are a setting, not a rebuild.
What it is not
It doesn’t replace HEW’s member booking, billing or programming tools. It sits next to them and trains the people who use them.
How does HEW train its people today?
Optional, and not a test. This is how I learn how you work so the technology fits HEW, not the other way around. Just describe what happens when someone new starts.
A few questions about a new hire’s first month
Answer whatever is easy. Skip the rest. Your answers stay in this browser; use the copy button to send them to me however you like.
Saves automatically in this browser.
The goal isn’t just to build HEW a better website. It’s to build HEW a digital platform worthy of the company you’ve already built.
Sea Grape LabsBuilt around your business.
Scott Lovel · scott@seagrapelabs.com · seagrapelabs.com · Jupiter, Florida
Preview prepared October 2026 for HEW (Hard Exercise Works). HEW Fitness name, logo, photos and wording belong to HEW Fitness and are used in this preview only.Sample data only. Not a production system.