A new coach’s first week
Watch the swing from two coaches, pass the check, request the in-person sign-off, approve it as the owner, and watch the coach’s meter move.
A digital preview for HEW, by Sea Grape Labs
You mentioned HEW needs a learning management system. Here is HEW Academy.
Coaches train. Owners see who is ready to lead a class. HQ sees that every location coaches the HEW way, with the latest standard. That is the product you asked about, and it stands on its own. Then, if it is useful, the same foundation can show corporate what needs attention across the network, and give members a little more next to the app they already use.
Interactive demoworks now, with sample data
Simulatedlooks real, nothing is sent
Proposeda future option or integration
Everything runs in your browser with clearly labeled sample data. Nothing is live, nothing is sent, and nothing about HEW’s current systems has been touched. Reset demo, top right, restores it all.
The 10-minute route.
In this order. Use Next in the top bar, or jump to any step. Steps 2 to 5 are the LMS; 6 to 8 are optional.
HEW Academy: the learning management system.
One academy, seen from four seats. Each is clickable and the pieces talk to each other.
2A new coach’s home
The next lesson, assigned training, a floor-ready meter, the credential lifecycle and replies from the head coach.
Open coach home →
3Learn a movement
The kettlebell swing from more than one coach, chapters for faults and scaling, a knowledge check, sign-off requests and Ask HEW.
Open a lesson →
4The owner signs off
Sign-offs with a checklist, renewals, coach questions, help from corporate and the whole team’s progress.
Open the owner view →
5HQ keeps every location aligned
Required updates to every coach at once, approved Ask HEW answers, curriculum, roles and permissions.
Open HQ Academy →
Optional extensions on the same foundation.
Not part of the LMS. Shown so you can see where it could go, scoped separately and only if HEW wants them.
6Corporate Command Center
What needs attention today across the network, with drill-downs to the location and the person.
Open Command Center →
6bNew location launch
A stage-gated opening plan with owners, blockers and a readiness score you can check by hand.
Open the launch plan →
6cNetwork Intelligence
Revenue, profit, members and benchmarks across franchises, collected automatically. Fictional sample figures and simulated integrations.
Open Network Intelligence →
7My HEW for members
An optional add-on next to the current app: PRs, milestones, challenges and coach recognition.
Open My HEW →
8Platform and roadmap
What HEW appears to use, what is shown here, what could connect, and the Phase 1 scope.
Open the roadmap →
Guided scenarios, about a minute each.
Pick one and a small guide follows you through the pages, pointing at the control to use and showing what changes on the other side. A to C are the LMS.
Answer a coach without the owner
Ask HEW answers from approved material with a timestamp, refuses to guess on pain or injury, and turns the owner’s reply into an answer for everyone.
Roll out a change to every location
HQ updates a coaching standard once. Every coach sees it, owners nudge the stragglers, HQ sees completion everywhere.
From an overdue alert to the right person
Corporate sees overdue training, drills into the location and the coach, and acts. Then a launch blocker, traced to its owner.
A member PR reaches a coach
A coach finishes an assigned lesson on recognizing members. A member logs a PR in My HEW. The coach recognizes it the way the member prefers.
Book a free class
On the Jupiter website, a visitor picks a time on the schedule board and books. The owner confirms it and hands the first-timer to a trained coach.
Close the month across the network
A franchise submits its September financials. The system catches a duplicate, reconciles revenue, updates the location and network totals, fires an alert, Matt investigates and the executive report exports to PDF. Eight steps, all fictional sample data.
Start scenarioYou run HEW. I’ll handle the digital side.
You don’t need to become a web developer, SEO expert, AI expert or software developer. You already have a business to run.
You tell me how HEW works. I build the technology around it.Discovery first. Decisions about what to connect or replace come after we understand how coaches are trained today, not before.
Built on a platform that already runs.This academy is modeled on the online school I built and run for my own dog training company: video lessons, lessons that open in order, an AI helper limited to approved material, and native phone apps.
Built around how HEW trains
- Nothing here assumes a tool you use today has to go.
- Your coaches film the lessons; HQ decides the standards and the wording.
- Where training works today, we keep it. Where it depends on one person remembering, we build it in.
What a real build adds
- Private sign-in for every coach, owner and HQ, with each location seeing only its own team.
- HEW’s own videos on private hosting, playable only inside the academy.
- Real invites, reminders and update notices by email or text, and an iPhone and Android app if you want one.
What works in this preview, and what is simulated.
Interactive demo: works right now
- HEW Academy: lessons that open in order, a coach dropdown, chapters, knowledge checks, Mark complete, in-person sign-offs, assigned training, the credential lifecycle, required updates, coach questions and the Ask HEW sample assistant.
- Location owner: sign-offs with a checklist, renewal alerts (assign a refresher, record a CPR/AED card), new hires, reminders and requests to corporate.
- HQ Academy: publish updates, approve answers, paste Vimeo IDs, and a roles and permissions panel.
- Command Center: what needs attention today, filters, drill-down from location to person to assigned learning, and support requests you can create, assign and resolve.
- Launch manager: mark tasks, reassign owners, flag and clear blockers; the readiness score and Command Center update.
- My HEW: log a result with checks on the input, see the PR chart and milestones update, join the challenge, and set privacy.
- Reset demo restores every page.
Simulated, sample or proposed
- Every person, location figure, request, launch task and member result is fictional sample data. Location names are used as labels only, not as HEW’s real network.
- There are no real videos yet; the player is a stand-in. Ask HEW here is a simple local matcher, not AI.
- No emails, texts, invites, reminders or notes are sent. There are no logins: the role buttons are a UI simulation, and this demo storage is not security.
- The coach and member story runs in one browser. A real build needs secure sign-in and server-side services; it is not real-time multi-user.
- HEW Floor-Ready is a demo credential, not a legal or third-party certification.
- My HEW is proposed. Bookings, memberships and payments stay in HEW’s current app (Mariana Tek), and any connection depends on a review and HEW’s permission.
What comes from HEW’s public website
The logo, colors, photos, website wording, member testimonials, Jupiter class times and contact details, used for a private concept only. Academy content is a sample for discussion.
Recommended first step
Phase 1 is HEW Academy on its own. Command Center, franchise operations and My HEW are optional later phases, scoped separately. See the roadmap.
What it is not
Not a replacement for Mariana Tek or any tool HEW uses today, and not an official HEW product. It sits next to what works and trains the people who use it.
How does HEW train its people today?
Optional, and not a test. This is how I learn how you work so the technology fits HEW, not the other way around. Just describe what happens when someone new starts.
A few questions about a new hire’s first month
Answer whatever is easy. Skip the rest. Your answers stay in this browser; use the copy button to send them to me however you like.
Saves automatically in this browser.
The goal isn’t just to build HEW a better website. It’s to build HEW a digital platform worthy of the company you’ve already built.
Sea Grape LabsBuilt around your business.
Scott Lovel · scott@seagrapelabs.com · seagrapelabs.com · Jupiter, Florida
Preview prepared October 2026 for HEW (Hard Exercise Works). HEW Fitness name, logo, photos and wording belong to HEW Fitness and are used in this preview only.Sample data only. Not a production system.